Market Size: Actual vs Obtainable? Many product suppliers simply want to understand the size of the market they are entering. However, a product’s placement success is determined more by its specifications delivering on a perceived need or solving an established problem. Therefore, understanding not just the total size of the market but the accessible market based on the product’s presentation (useability, performance, price….) allows us to provide you with an accurate forecast of future success.

Market Drivers – so you understand what the target market looks lie, but is that likely to change in the medium/long term? If so, is it projected to grow or shrink? What will cause this change? Will there be new opportunities that arise from these changes? We can deliver the insights that will support your long term success planning in advance of launching your product.

User Requirement Specifications – if your product is still pre-R&D completion, we can help you create the list of technical specifications required for maximum market penetration. Often, compromise needs to be reached between cost and performance, but having this information available allows our clients to find that perfect sweet spot for maximum success.

Stakeholders Identification – who will you be selling to? Sure, it will be the lab staff using your product ultimately, but who else needs to agree to a product’s use before a new diagnostic can be incorporated into clinical management of a patient? What stakeholders need to be involved to authorise the purchase? We can map your product’s purchasing process to give you this transparency.

Competitive Intel? Looking for unique value proposition? Wanting to know how to position your product against competitors? How can you create a price position that delivers value, remains competitive, but minimises price erosion? We can help you create that position of strength in advance of taking your product to market.