Traditionally, when trying to enter a new market for the first time, diagnostics’ suppliers are presented with one of two possible options; sell direct or distribution.
When delivering innovation to any healthcare market, the most critical factor is time. The quicker the diagnostic test is established, the sooner patient outcomes can be impacted through its use, and the less chance there is of competitors delivering an alternative/similar solution that will threaten your own success.
Distribution has become the easiest way to access new markets as it offers an opportunity to establish new customers with little financial risk. However, an abundance of distributors in the UK (and worldwide) makes it very challenging to confidently pick one that you know will deliver your product to your target customers with the same ambition and energy that you would wish them to. This significantly reduces the probability of successfully establishing new business in a foreign market.
Here at #DX, our experience has observed that impactful innovation can be delivered into our UK healthcare system much quicker by giving such innovators a way of getting their products into the right hands much sooner. Reach out to us today for a free of charge discovery call where we can discuss how we might make this happen for you!
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