Go-To-Market
Go-To-Market
Proof of Concept is arguably the most important phase of a product’s life cycle. Demonstrating its use and effectiveness in a real-life clinical environment is the key to transitioning from a possible diagnostic solution to a product that is entrusted to deliver better patient outcomes for those that need it the most. We will help you turn that step into a giant leap!
Delivering an effective Pre-Launch Plan will secure your product’s future success and maximise its potential.

The #DX Approach! Utilising our unique and proven path of success for establishing commercial viability of new diagnostic products, we will focus on placing the product into a small number of specific strategic accounts to capture all the evidence necessary in demonstrating a product’s value and effectiveness.
Demonstrable Impact Assessments – we will conduct broad spectrum evaluations with our clinical partners to establish the clinical, user/technical, environment and financial impact of a product’s placement in a diagnostic setting.
Case Study Documentation – capturing an end user’s voice to demonstrate the effectiveness of a solution is arguable the most important asset any supplier can have, and this is no different in diagnostics. Have some of the UK’s most established experts offer feedback on the potential impact of your diagnostic product can be the key to unlocking widespread national utility and even influence international healthcare systems to reciprocate!
Your Official Product Launch Package – All that’s left now is to build a comprehensive library of resources to support the official product launch and minimise the sales cycle duration. We can create all of the critical and necessary collateral items to have you ready for day one of your official launch. From printed brochures, cost impact templates, training presentations and video content, we can provide a full spectrum arsenal to maximise success and minimise the time it takes to reach your destination.